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Background
Traid is a non-profit organization in the UK that works to prevent the waste of clothing. The organization uses a circular, sustainable strategy to turn clothing that would otherwise be thrown away into funds and resources to reduce the negative impacts the fashion industry has on the environment and society. Also, it works on initiatives involving non-GMO cotton seed production, the elimination of child labor, as well as other challenges.
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Objective
Traid wants to reach the younger consumers by showing them the real potential of vintage and second-hand clothing by expressing the importance of timelessness and how it can be a vital element in anyone’s closet. Traid wants to share their love of vintage clothing and show second hand’s appeal by playing with the trends fast fashion brands are using to be successful.
